Archives for Consumer News

Consumers Will Trade Personal Info for Deals

In a new study from Fierce Retail, 60% of shoppers said they are comfortable giving out personal information, anonymously, to their favorite stores, in order to receive benefits and rewards.  The majority, or 56%, said they would give the same information to brands, while just under half of respondents, 46%, would also give the information…

Whole Foods Partners with Instacart

Whole Foods announces a new partnership with grocery delivery start-up Instacart, to deliver groceries from their stores directly to their customers’ homes. The service will be immediately available in the 15 U.S. cities where Instacart already operates, and the two companies are also testing an in-store pickup service in select stores in Boston and Austin….

Location, location, location, in E-commerce

E-commerce opens an exciting world of new possibilites, new knowledge, and new products. Thanks to the internet, people now want (and can get) incredibly diverse and random items, reflecting their individual taste preferences. Or do they? In a recently released book by Wharton professor David Bell, titled “Why Location is (Still) Everything, e-commerce is revealed to have changed surprisingly little…

Trying to Understand Millennials

The biggest buying group, Millennials, are proving to be less predictable than their Baby Boomer parents.  They change habits and preferences as new opportunities present themselves.  They have conflicting interests – sustainability and convenience.  This is due, in part, because they are the most diverse generation we have seen.  Millennials cannot easily be described, but…

Grocery Delivery Service Instacart Raises $44 Million

Grocery Delivery Service Instacart Raises $44 Million By William Alden Companies like Uber and Airbnb have prospered by allowing people to sell their services to strangers on a smartphone-powered network. Now venture capitalists are betting that a young start-up can use that principle to achieve success in the grocery business. Instacart, a two-year-old grocery delivery…

Your Time is Money

How much will you pay to have someone do your shopping for you?  Lots of new services will do your shopping for you for a fee.  These are runner services that source people who are willing select and deliver your groceries to you.  Most charge a fee and some upcharge the products.  This is a…

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