In an effort to sell more books, Amazon, the king of online retail, has opened its first brick-and-mortar store in its hometown of Seattle. Located in a mall near the University of Washington, the outlet has been dubbed Amazon Books. Amazon getting physical is a curious move, will it pay off or will it be a bust? According to The Wall Street Journal, this attempt “is a reversal from Amazon’s roots as a pure online retailer” and contradicts one of their core strategies: “to challenge the limited inventory of physical stores, which typically don’t stock rare, older or less fashionable books”. Books sold at the store will be set at the same price as online, and inventory will be decided based on sales on its…