To most retailers and manufacturers, the word omni-channel is synonymous with complex. They see their supply networks splintering as they try to provide “seamless” experiences to their customers. Instead of splintering, companies need to aggregate. Manufacturers and retailers need to use facilities that can provide a full range of services. Manufacturers and retailers also need to join forces to achieve scale in a world where order sizes are decreasing. Omnichannel Solution Strategies for Retailers By SupplyChainBrain The challenges of omnichannel distribution are perhaps the largest issues facing retailers today. Two senior consultants from Kurt Salmon identify solutions that can help retailers deal with omnichannel demands today and stay ahead of future changes. The big trend in today’s marketplace is the shift of consumers from shopping…