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2. Digitally Empowered Shoppers: The Consumer is King

A Changing Landscape, Where Digital is King As the world’s consumers become increasingly digitized and connected, industries are racing to engage with the new digital era. Over 274 million Americans have access to the internet, with 117 million using smartphones. Of these 117 million smartphone wielding consumers, 80% are using their smartphones to find stores,…

#AmazonCart is the new candy display

Do you ever grab a candy bar at the checkout display in the store?  Those impulse purchases drive lots of volume for manufacturers. There was a fear that the digital world would eliminate those quick (and often poor) decisions.  Fear not, new ways of buying before thinking are appearing. The latest is #AmazonCart, a joint…