In a new study from Fierce Retail, 60% of shoppers said they are comfortable giving out personal information, anonymously, to their favorite stores, in order to receive benefits and rewards. The majority, or 56%, said they would give the same information to brands, while just under half of respondents, 46%, would also give the information…
Archives for millennials
Uber Breaks Out Same-Day Delivery Service
Uber flexes its startup muscle and announces a new same-day delivery service called Uber Corner Store available only in certain parts of Washington D.C. The announcement comes just a few months after Uber launched UberRUSH, a courier delivery system in Manhattan where customers can have items be picked up and dropped off at a specific address by Uber…
Trying to Understand Millennials
The biggest buying group, Millennials, are proving to be less predictable than their Baby Boomer parents. They change habits and preferences as new opportunities present themselves. They have conflicting interests – sustainability and convenience. This is due, in part, because they are the most diverse generation we have seen. Millennials cannot easily be described, but…
3. Changing Consumers: Catering Across Generations
For the first time, four generations are active simultaneously in the US marketplace; leading to a more diverse market. Baby Boomers and their children, called Generation Y or Millennials, compose the largest two generations and wield the largest spending power. While these two generations are similar in size, their shopping behavior, use of technology, and…
Millennials and Brand Loyalty: Not Necessarily Exclusive
Many commentators have decried the demise of brand loyalty with the rise of the Millennial Generation. As a Millennial, I don’t think they’ve gotten it right. Luckily, my peers have spoken in up in a recent study conducted by Adroit Digital in January 2014. The results found that 64% of Millennials consider themselves to be…