With consumer behavior becoming more erratic than ever, data analytics are crucial for future success in the grocery industry. According to a recent article on brick meets click, grocers need to catch up with other retail sectors and embrace analytical tools that offer both cost savings and the benefits of knowing their customers. Using analytics,…
Archives for brand loyalty
Rockline Industries Wins an Award
Family owned since 1976, Rockline Industries based in Sheboygan, WI wins the Manufacturer of the Year Award for 2014. This was awarded by the Sheboygan County Chamber, who recognized Rockline Industries for their continued commitment to job creation, community investment and growth. In the past three years Rockline has added nearly 250 jobs that have benefited…
dunnhumby’s New Report on Multichannel Grocery Shopping
Market research firm dunnhumby is out with a new report full of interesting insights into the Multichannel grocery consumer, across established, emerging and nascent markets. The report finds that emerging markets in online grocery, such as the US, are experiencing 90%+ YOY growth, an astounding figure. The online market is different from the in-store market in…
Location, location, location, in E-commerce
E-commerce opens an exciting world of new possibilites, new knowledge, and new products. Thanks to the internet, people now want (and can get) incredibly diverse and random items, reflecting their individual taste preferences. Or do they? In a recently released book by Wharton professor David Bell, titled “Why Location is (Still) Everything, e-commerce is revealed to have changed surprisingly little…
Last-Mile Delivery: New Challenges Ahead
What percentage of your total shopping is online? This past holiday season, almost 40% of seasonal shopping was through online channels. Late order cutoffs, and the ensuing last minute rush resulted in logistical nightmares for online retailers and logistics providers, who were overwhelmed with demand and paralyzed when bad weather struck. Expedient delivery is growing…
Millennials and Brand Loyalty: Not Necessarily Exclusive
Many commentators have decried the demise of brand loyalty with the rise of the Millennial Generation. As a Millennial, I don’t think they’ve gotten it right. Luckily, my peers have spoken in up in a recent study conducted by Adroit Digital in January 2014. The results found that 64% of Millennials consider themselves to be…