With consumer behavior becoming more erratic than ever, data analytics are crucial for future success in the grocery industry. According to a recent article on brick meets click, grocers need to catch up with other retail sectors and embrace analytical tools that offer both cost savings and the benefits of knowing their customers. Using analytics,…
Archives for consumers
Trying to Understand Millennials
The biggest buying group, Millennials, are proving to be less predictable than their Baby Boomer parents. They change habits and preferences as new opportunities present themselves. They have conflicting interests – sustainability and convenience. This is due, in part, because they are the most diverse generation we have seen. Millennials cannot easily be described, but…