Archives for smartphone

Trying to Understand Millennials

The biggest buying group, Millennials, are proving to be less predictable than their Baby Boomer parents.  They change habits and preferences as new opportunities present themselves.  They have conflicting interests – sustainability and convenience.  This is due, in part, because they are the most diverse generation we have seen.  Millennials cannot easily be described, but…

2. Digitally Empowered Shoppers: The Consumer is King

A Changing Landscape, Where Digital is King As the world’s consumers become increasingly digitized and connected, industries are racing to engage with the new digital era. Over 274 million Americans have access to the internet, with 117 million using smartphones. Of these 117 million smartphone wielding consumers, 80% are using their smartphones to find stores,…

Pantry, Dash, Flow…What’s Next for Amazon?

UPDATE: We know what’s next- for now anyways.  Check out #AmazonCart, another way Amazon is making it easier for consumers to purchase items with ease.  A new partnership with Twitter lets consumers reply to tweets that feature an Amazon product link, using the hashtag #AmazonCart.  The new partnership will use the hashtag reply as a signal to…