The biggest buying group, Millennials, are proving to be less predictable than their Baby Boomer parents. They change habits and preferences as new opportunities present themselves. They have conflicting interests – sustainability and convenience. This is due, in part, because they are the most diverse generation we have seen. Millennials cannot easily be described, but an infographic from Adweek provides some interesting insight. Adweek says Millennials check their smartphones 43 times per day – that seems low based on my observations!
Infographic Source: Carlos Monteiro
Originally published in Adweek