In a new study from Fierce Retail, 60% of shoppers said they are comfortable giving out personal information, anonymously, to their favorite stores, in order to receive benefits and rewards. The majority, or 56%, said they would give the same information to brands, while just under half of respondents, 46%, would also give the information…
Archives for gen y
3. Changing Consumers: Catering Across Generations
For the first time, four generations are active simultaneously in the US marketplace; leading to a more diverse market. Baby Boomers and their children, called Generation Y or Millennials, compose the largest two generations and wield the largest spending power. While these two generations are similar in size, their shopping behavior, use of technology, and…