We’ve been talking about the importance of convenience for a while, but Waitrose, a British retailer, has elevated that thought to the next level by employing a Director of Convenience, who promptly introduced a new store format to cater to “transumers.” What are transumers? Chances are you are one. “Transumers” refers to traveling consumers, people…
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2. Digitally Empowered Shoppers: The Consumer is King
A Changing Landscape, Where Digital is King As the world’s consumers become increasingly digitized and connected, industries are racing to engage with the new digital era. Over 274 million Americans have access to the internet, with 117 million using smartphones. Of these 117 million smartphone wielding consumers, 80% are using their smartphones to find stores,…
Millennials and Brand Loyalty: Not Necessarily Exclusive
Many commentators have decried the demise of brand loyalty with the rise of the Millennial Generation. As a Millennial, I don’t think they’ve gotten it right. Luckily, my peers have spoken in up in a recent study conducted by Adroit Digital in January 2014. The results found that 64% of Millennials consider themselves to be…